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PRODUCT SPEC: REDLINE DEVICE COMPLETE

The progression of completes has made some very drastic changes over the last few years. It used to be hard to find a bike that you could pull out of a shop and it would be ready to go, or ready to survive a full day of riding. The new Redline Device Complete is proof of how much has changed, and how much attention a brand pays attention to the changing needs of riders now days. We caught up with one guy who can give us a closer look at what makes the Device one solid complete…

Name: John “JQ” Quattrocchi

Years at Redline/SBS: 21 years

What is your job title there? Redline BMX Product Manager

Alright, so let’s talk about the Device complete. How long has the Device been in the Redline line up and how popular has it been compared to the other models?
We introduced the first Device products in 2005, as frames, forks, cranks, and bars. We added sprockets and saddles later. The Device as a complete bike became available for the first time in August, 2009.

The Device is your high-end/top of the line model. When putting it all together, were there really any limitations for this year? I know that seems to be the hardest part about putting a complete together.
This bike was really one of the easiest. When you’re just trying to design the best possible bike, there are few limitations. Our goal was to simply take the Device parts that we’d already been selling, and build them with few other key parts, and be able to offer the entire thing as a great package.

What are some of the common issues that will happen from idea to final product with completes? I’d imagine Redline has seen it all over the years?
We have been through it all, and somehow we’re all still friends here! The CAD drawings change a few times as we dial in the fit and feel of the frames, forks, and bars. But really the colors and graphics usually get the most revisions. We each have our own sense of styles & colors, so narrowing down a color or decal becomes a battle. When we can’t agree, we resort to advanced decision-making techniques, such as thumb-wrestling, coin-tosses, a round of foot-down, or just whoever wants to yell the loudest.

Is the frame the same as the one that is sold separately? What are some differences that you can see from the frame and the complete? How about the RL line. What are the differences there since they only have the “Device style”?
The Device complete uses the same exact frame that we sell separately. The frames are produced at the same time. Some get to be completes, some get sold as frames. For all of the other frames in our lineup, we try to use as much of the technology that goes into Device frames, but at lower-price points. You’ll still get a solid bike and the perfect geometry, just not some of the features like heat-treated, double-tubing.

I see that there are a lot of Redline aftermarket parts on there, along with a lot of Odyssey parts. What made you guys want to team up with Odyssey for things like brake system, tires, and pedals? I know you guys could have put Redline parts there instead, right?
We’ve been friends with Odyssey ever since I started working here, and they’re putting out some of the best stuff out there right now. They have a few items that are priced right and allow us to use them on our completes. I think their stuff is a good compliment to ours.

Can you find Odyssey parts on any of the other completes?
Most of our 2010 RL models use Odyssey tires and pedals.

I’m sure you guys have a target market for this bike. What kind of abuse can this thing hold up to?
The guys on the team are using the same parts that go on our Device complete, or are sold separately. And we’ve got some large and/or aggressive riders on the team. I think that speaks for itself. We’ve got guys like Tyrone, Hucker and Josh Hult bashing our stuff every day, and when I ask them what they’d change, they always tell me “don’t touch it, it’s perfect”…but of course, we do have a few surprises for next year.

Redline is a very large brand. Approximately how many people had input, or put in work with the Device? How long does it usually take for you guys to start from scratch and put together a whole bike with a certain price range?
Ultimately, it comes down to just a few people who are ultimately responsible for making final decisions. But really, the team plays an important role by letting us know what works and what doesn’t. Our loyal network of authorized Redline retailers also provide tremendous feedback. And every Redline customer does the same for that matter. We really pay close attention to what the current trends are. On average it takes about a year from concept to showroom floor. If you knew how much work gets crammed into those 12 months, you’d be amazed.

Where can people pick up or check out one of these bikes?
There are authorized Redline dealers in nearly every state. Check www.redlinebicycles.com and use our dealer finder to find the closest one.

You have been in the bicycle industry for quite a few years. How do you feel about the progression of BMX products? Where do you see things going over time?
To an outsider, BMX bikes may look the same as they did 20 or 30 years ago. But in reality there’s been a tremendous amount of changes and refinements. And it’s a constant cycle: as the riding gets more aggressive, the parts need to keep up. When the parts get better, the riding gets crazier, and on and on it goes. I can tell you that we are working on some really ground breaking stuff that you’ll see over the next few months. Stay tuned!

Let’s say somebody has an issue with one of the bikes. What is the procedure for getting something replaced?
Our recommendation is to start with the shop that you bought the bike from. Most of the time we are able to resolve the issue through them. It is usually your fastest option.

If somebody has a general question about Redline, or one of the bikes. Who is the best person to contact?
Again, my suggestion is to start with one of our authorized dealers. If that doesn’t work for you, send us an email at info@redlinebicycles.com.

Is there anything I missed you would like to add?
I want to say thanks to the current Redline team, Fuzz, Tyrone, Josh Hult, Brandon Dosch, Jared Eberwein, Def Paul, Hucker, for helping us put together a fantastic program. And also to all of the past team members that are a part of our history and legacy.

For more information and other Redline products: RedlineBicycles.com
For more about Seattle Bike Supply: SeattleBikeSupply.com

Specifications
Frame – Redline Device 100% Heat-Treated Chromo w/Machined Integrated Headtube, Mid BB and Internal Butted DT & Removable Brake Hardware
Fork – Redline Device 100% heat Treated Chomo 20″ / Butted Steerer & Tapered Butted Chromo Legs
Handlebar - Redline Device 100% Heat Treated Chromo 25″ W x 8″ T x 12° Back x 4° Up / Chromo
Stem – Redline HollowPoint Pro Aluminum 55mm
Grips – Redline Hex Pro XL Flangeless w/RL Plugs
Headset – FSA 1-1/8″ Sealed IntegratedThreadless w/Aluminum Top Cap
BB Set – Redline Mid 19mm Sealed Bearing / Hollow Chromo Spindle
Crank – Redline Device 100% Heat Treated Chromo Tubular Arms 175mm 3-Piece
Chainwheel – Redline Device Aluminum 3D CNC 6mm x 1/8″ x 25T
Tires – Odyssey Aitkin P-Lyte 20 x 2.1″ F / 1.85″ R
Rims – Sun Big Baller Welded Rear / Big Baller Pinned Front / 36H
Spokes – Black Stainless Steel
Front Hub – Redline Aluminum Sealed Bearing / 3/8″ Hollow Chromo Axle
Rear Hub – Redline Cassette Aluminum Sealed Bearing / 14mm Hollow Chromo Axle
Rear Cog – Redline Driver 1/8″ x 9T
Brake – Odyssey Evo II U-Brake
Brake Pads – Odyssey
Lever – Odyssey Modulever
Cable – Odyssey Slik Single Cable
Chain – KMC K510HX
Saddle – Pivotal
Seatpost – Pivotal Stump 25.4mm
Seatpost Clamp – Integrated Bolt
Pedals – Odyssey Twisted PC Platform / Chromo Spindle
Extras – Redline Monster Smoothie Pegs / 1 Pair
Weight – 24.2 lbs w/pegs

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